The current article is devoted to the question of memetics, a newly
established discipline in the field of the theory information and linguistics.
Transferences of information in space and time are connected with cultural
shifts in senses, which stand behind the word-stock. The meme is an information
slot with character, which is based on small causes, which allow to transfer
the information. Thus one of the conditions of cultural transfer is alliterative
rhime. The meme is a such chain of units of information, which is able to replicate,
that is to transfer. This ability is given due to decipher of the meme as an
integral whole, which is restored after the leading sense. All the mutations can
be reduced to for types A, Б, В, Г. Adaptive transformations of memes can be
observed not only in lexical constructions, but in the combination of sign systems,
established on the basis of various signs (symbolical, indexical, iconic).
Such kind of approach enables researcher to consider the abovementioned types
of cultural mutations in the context of semiotic cultural studies, interpreting text
as a phenomena that stands beyond the natural language.
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