The article investigates the implications that textual analysis might
have for exploring the conceptualization techniques in application to indirect
names. Indirect names due to their motivation serve to demonstrate the projected
referent qualia, its perception modes (bodily and inferential), and mental
spaces types that are integrated to construe the conceptual referent in text. The
bodily conceptualization schemes that are responsible for the so-called
by Yu. S. Stepanov «devisualization techniques» in reference to names are studied
by means of analyzing textual markers (sensory and non-sensory verbs and
attributes). The research results in detecting primary conceptualization schemes
of the referents in text. They involve conceptualization of referent formal qualia
and textual functions as prevailing in referent perception (it is also true of books aimed at children); actualization of visual mode as a leading conceptualization
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