The article deals with sacred lexis of the earliest runic and non-runic inscriptions. The author considers peculiarities of the earliest inscriptions in the con-text of different final causes; the author divides them into two thematic groups: 1) inscriptions, which include stable magic formulae; 2) inscriptions, which protect graves. The author presents examples of «good» and «bad» runes, and runes, which were used as independent words. The author points out, that short runic and non-runic inscriptions are bright examples of transmission of information: they may be characterized in the context of cumulativeness, because these inscriptions are orient-ed upon transmission of valuable information from a generation to a generation.
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