Issue 20, 2014 Юрию Васильевичу Шатину I.V. Silantev, Yu.V. ShatinDiscourse and stereotype J. DeelyLiterary semiotics and the doctrine of signs E.E. BrazgovskayaVerbalization of music as semiotic transmutation Gleb NetchvolodovOn Hermeneutics in Infographics E.G. ShestakovaHeterotopia – modern operating concept of the humanities: literary as-pect Yu.A. GovorukhinaLiterary criticism as an ideological discourse N.V. Маksimova, Yu.L. ТroitskyIntegrity vs. coherence: the problem of understanding of text Gus’kova T.P.Undivided utterances of communal speech «field» I.V. VysotskayaPrecedentness as a mean of effective communication in advertising S.N. ZenkinCritique of Potebnia in Boris Engelhardt’s works E.P. BerezhnayaOn the poetics of scientific text of Yu. Tynyanov A.E. KozlovEpigones’ Reflection in the Russian prose of the 1st part of XIX century T.S. SimyanImplicit semiotic ideas of Edgar Allan Poe (on the basis of critical arti-cles) D. IoffeThe narratology of sin: N kola Leskov’s «Chertogon» D.V. BarbakadseHugo von Hofmannsthal's language crisis in the context of linguistic-semiotic ideas of Friedrich Nietzsche I.V. Kuznetsov, S.V. LyalyaevFragments and letters of 1910 year as prototext of Boris Pasternak’s cre-ation E.G. MargaryanDithyrambic enlightenment through Dionysian ecstasy in Hermann Hesse's novel «Der Steppenwolf» Литературно-исторический и автобиографический фон романа А. Платонова «Счастливая Москва» V.I. TyupaScience as a form of life