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Article

Name: On Hermeneutics in Infographics

Authors: Gleb Netchvolodov

Тартуский университет, Институт семиотики и теории культуры

Issue 20, 2014Pages 48-57
UDK: 167.3DOI:

Abstract: Hermeneutics has long been known as one of the most effective methods of analysis of visual structures, which includes an extensive range of analytical works written by a wide spectrum of authors. Nevertheless, despite such a lengthy body of work and developed methodology of analysis, a whole range of visual material remains nearly out of hermeneutical study focus: the so-called informative graphics or infographics (hereinafter - IG). The latter includes a variety of reduced visual form image classes, such as pictograms, ideograms, etc. Indeed, due to a number of epistemological reasons, genres of fine art still remain the dominant hermeneutical study objects, whereas IG, especially since the post-modern turn toward signifier reduction, has been analyzed from the standpoint of graphic design, sometimes semiotics or visual perception. This article discourses the plausibility of applying hermeneutic analysis to the informational graphics units.

Keywords: Semiotics, Infographics, Hermeneutics, Inter-disciplinarity, Image, Communication

Bibliography:

1. Arnheim, Rudolf 1954. Art and Visual Perception. London: Faber and Faber.

2. Bliss, Charles 1965. Semantography. Sydney: Blissymbolics Publications.

3. Eco, Umberto 1999 Kant and the Platipus. London: Secker and Warburg, pp. 123-223

4. Frege, Gottlob 2008. Essential works on logics and philosophy. Novosibirsk: Siberian University Publishing / Фреге, Г. Логико-философские труды.

5. Gadamer, Hans-Georg 1991. Relevance of the Beautiful. Moscow: Iskusstvo / Гадамер, Х-Г. Актуальность прекрасного).

Ibid, p. 257

6. Horn, Robert 1998. Visual language. Bainbridge Island, WA: MacroVu, Inc.

7. Humboldt, Wilhelm 2000. Selected works on Linguistics. Moscow: Progress / Гумбольдт, В. Избранные труды по языкознанию).

Ibid, p.403

8. Kravchenko, Alexander 2001. Sign. Meaning. Knowledge. Irkutsk: OGUP Irkutsk Regional Publishing House / Кравченко, A. Знак, значение, знание.

9. Kress, Gunther; Van Leeuven, Theo 2006. Reading images. The grammar of visual language. Berlin, London, NY: Routlege.

10. Linzbach, Jakob 2009 [1916]. Principles of a philosophical language. Moscow: Librokom / Линцбах, Я. Принципы философского языка.

11. Lotman, Yuri 1979. The Dynamic model of Semiotic System. Semiotics of Culture. Tartu: Sign System Studies, Vol X, ed. 463 / Лотман, Ю. Динамическая модель семиотической системы.

12. Merleau-Ponty, Maurice 1999. Phenomenology of Perception. St.Petersburg: Nauka / Мерло-Понти, М. Феноменология восприятия.

Ibid, p.36

13. Monaco, James. 2000. How to read a film. NY, Oxford: Oxford University Press.

14. Neurath, Otto 1936. International picture language. London: Kegan Paul, Trench, Trubner and Co, Ltd.

15. Okrent, Arika 2009. In the Land of invented languages. NY: Spiegel and Grau.

16. Ricoeur, Paul 1995. Hermeneutics. Ethics. Politics. Moscow: RAN Philosophy Institute. Academia / Рикер, П. Герменевтика. Этика. Политика.

Ibid, p.64.

Ibid, p.67.

17. Russell, Bertrand 1955. Selected papers of Bertrand Russell. NY: Modern Library.

18. Scheler, Max 1994. Selected works. Moscow: Gnosis / Шелер, М. Избранные произведения.

19. Ibid, p.222.

20. Schelling, Friedrich 1996. The Philosophy of Art. St. Peterburg: Aleteya. University book / Шеллинг, Ф. Философия искусства.

Ibid, p.233.

21. Schiller, Friedrich 1957. On aesthetics. Vol.6. Moscow: Hudozhestvennaya Literatura / Шиллер, Ф. Статьи по эстетике, т.6

Ibid, p.361.

Ibid, p.362.

22. Schleiermacher, Friedrich D.E. 2004. Hermeneutics. St. Petersburg: Evropeisky Dom / Шлейермахер, Ф. Герменевтика.

23. Vygotsky, Lev 1987. The Psychology of Art. Moscow: Pedagogica / Выготский, Л. Психология искусства.

Ibid, p.206.

Ibid, p.55.

Ibid, p.238.

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